Creating E-mail Campaigns to Promote Your Business

Creating a successful email campaign is very tricky! Not because of the content of your campaign but because of the delivery. People get very angry when they suspect they are receiving unsolicited email.

Rule #1 - Never send a campaign from your own computer! It will only get you suspended from your ISP and may involve monetary damages in some states.

Rule #2 - Do not put any contact information, other than your own, in the campaign. I once put the name of a customer's website in my in my email, and he received many complaints because of MY mail. Unhappy recipients of my campaign would call my customers or send them harassing email to try and create havoc.

Rule #3 - Always use a third party to send your campaign to a opt-in or double opt-in mailing list. Using opt-in lists reduces the chances you will run into any problems with recipients the of your mail.

Rule #4 - The better the list the more expensive it is. If you select a targeted double opt-in mailing list it will cost you 3-4 times the price of a non-targeted opt-in list.

Creating your Campaign
You create an email campaign the same way you create any web page with the following differences:

• All images must be absolute paths. No relative paths allowed.
• Make sure any links you have on your campaign open in a new window. (Otherwise they will open in the viewers email program.)
• The campaign is built to resemble an ad similar to a magazine ad instead of a website. Click here to view an email campaign I created.
• The size of your HTML campaign should be 400 - 450 pixels wide and around 500 pixels tall although this can be adjusted either way without affecting your campaign.