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Website Evaluator

How does your website measure up?

Does your website make a good first impression? Is the navigation intuitive? Is the content appropriate for your audience? You've had your website up and running for a while now but you've always had a nagging suspicsion that your website is lacking effectiveness and you just can't put your finger on it. You've dabbled with colors, added/removed images re-written the text but it still feels as if everything just isn't working together.Wouldn't it be nice if you had a way to sort things out? Well now you do!

Find out if your website has power, energy and the right stuff to help your business succeed. You'll be able to find out if the navigation, advertising, optimization, imagery and look are combining to make your home page an effective tool. Each section has a number of questions that help define, in detail, all the important areas of a well designed website. Just run through the list starting at the top. When you're finished just click the "Total Score" button at the bottom.

Just use the simple Q and A form below to see if your website meets established design standards. Using this checklist form you can rate your website (or anyone's) to make sure you've got all the essentials covered effectively.

Now the hard part. You have to answer the questions honestly and objectively! I know, it's your baby, you've spent countless hours nursing it to stardom. But now its time to make an honest assessment. (Pretend its someone else's website if that helps.)

The form should only take 5 to 10 minutes to complete and at the end there is a brief description of what your score means and what you can do to improve your site.

Take this FREE website evaluation! Answer the questions below and see how your website scores.

1	First Impression	YES	NO
a	The URL/domain name is appropriate and meaningful.
b	The site name and product/purpose come up instantly.
c	The home page is exciting, interesting, attention-grabbing.
d	There is useful information on the home page.
e	The home page looks good, and has a clean, uncluttered look.
f	The title shows why users should look at this page.

2	Look and Feel	YES	NO
a	Uniqueness?
b	Is the Website visually attractive?
c	Does it have a good harmonious color scheme?
d	Consistent graphic style?
e	Style appropriate for target audience?
f	Appropriate amount of graphics?
g	Does the site generate a high level of interest?
h	Does the site generate a high level of excitement?

3	Navigation	YES	NO
a	Are there intuitive icons, menus, and directional symbols that foster independent use.
b	Is the site confusion free?
c	There are appropriate links to other useful pages.
d	Ease of Navigation.
e	Is the site free of dead links?
f	Each web page has a link back to the home page.
g	Intuitive navigation.
h	Important information is above the fold.
i	Not more than 10 options in any menu.
j	Useful content is not more than three clicks from the home page.

4	Graphics	YES	NO
a	Images load within reasonable time frame.
b	Graphics and art functional, not merely decorative.
c	Do the graphics and photos exhibit a high level of quality?
d	Are the graphics and photos of an appropriate weight?

5	Content	YES	NO
a	Logical progression of topics within original site?
b	Is there a clear message?
c	Is the contact information easily located?
d	Is there clear branding?
e	Is the logo prominently displayed?
f	Does the home page include an adequately detailed description of the product(s) or service(s)?
g	Are all of the company's products described with an adequate level of detail?
h	Is the information of sufficient scope to adequately cover the topic for the intended audience?
i	Legible text and print size appropriate for the intended audience?
j	All the pages obey the same rules.

6	Advertising	YES	NO
a	Is the sales message effective?
b	Are the advertisements of high quality?
c	Is there a high level of distraction?
d	Is the advertising clearly differentiated from the informational content?
e	Is the product advertising intrusive?

7	General	YES	NO
a	Is the document weight reasonable?
b	Is the load time reasonable?
c	Does the page fit a 800 X 600 screen resolution without scroll bars?
d	Are visitors likely to return to this Website based on this criteria?
e	Each web page has a proper title.
f	Date created or last updated on each web page.

8	Search Engine Optimization	YES	NO
a	META statements are correct.
b	TITLE is meaningful.
c	ALT tags are utilized
d	Hidden tags are utilized
e	The title use a <H1> tag
f	META statements are provided on key pages.

Website Evaluation Score:

100 - 90	89 -80	79 - 70	69 and below
Excellent Work! Probably does an excellent job for you.	Effective site. May need fine tuning.	Needs rework. Most likely needs some major work.	Redesign! Start over with fresh ideas.

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