Designing for your Audience

After spending a large amount of money on pretty web site designs and various marketing strategies, web site owners sometimes figure out that they did not design or write an effective Web site for their target audience.

Sometimes, web site owners will bring in a usability expert to analyze potential problems and present various solutions. Bringing in a search engine marketing expert to help with search-engine friendly design templates early in the design phase can save a company thousands of dollars in online marketing costs.

Before you start your design and layout make a list of colors, graphics and metaphors that can be used in the creation of the website.

If your project is being designed to sell toys your audience probably be children and adults since they will most likely be purchasing the items the children select. So your challenge would be to create a website interesting and attractive for both children and adults. You would choose bright colors interesting, fun graphics and use easily understood language. Make the website a fun, bright space that generates excitement.