Banner
Ads
You may from time to time be asked
to create banner ads for your customer. Banner ads
come in all different sizes and weights but the most popular
size is 468px X 60px.
Banner ads are created in Fireworks MX® pretty much the
same way you would create a web page. The differences
are:
- No slicing is required.
- The canvas size will be created at the size required
by the banner.
Use the drawing tools to start creating your banner.
The most difficult part of creating banner ads is meeting
the file weight restrictions set by the companies that
host the banners. Of course if your banner ads are for
your own website you can make them whatever size you
like.
Create a 468X 60 banner:
- Open Fireworks.
- In the dialog box that appears select "Fireworks
file" under "Create New".
- In the "New Document" window change the default
width to 468 and the height to 60. Make sure the
resolution is set to 72.
- In the properties panel at the bottom of the page
select the square to the right of "Canvas". A palette
will open allowing you to set a back ground color
for your banner.
- Using the drawing and text tools start designing
and building your banner ad.
- When you are happy with the results you will need
to output your banner as a GIF file.
- In the Optimize panel make sure that Gif Websnap
128 is selected from the dropdown box.
- In the optimize panel adjust the number of colors
to be exported with your banner. This is very important
because the number of colors is the main factor in
determining the weight of your banner. The higher
the colors the heavier your banner ad will be. You'll
have to find a good balance between file weight an
image quality.
- Hit F12 on your keyboard to take a look at your
banner is it will appear when exported.
- To check the file weight select "2-Up" at the top
of your window. At the bottom of the window you will
see the file size.
- When you're satisfied with you banner go to File/Export
to render your final banner.
Below are some sample banners:
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