Define a descriptive page title

Use a page title that is descriptive and contains KEYWORDS for your industry. The page title is the page title that goes between the <TITLE></TITLE> tags in the head of your HTML document. It is NOT the file name. There are 2 reasons for doing this:

1. To improve your position in the search engines.
2. To provide accurate details of your business to the surfing viewer.

For instance instead of titling your page AJAX TRAVEL title it HAWAIIAN VACATIONS and EXOTIC TRAVEL.